“Once the best of friends, Google and Apple have become foes, battling in courtrooms and in the consumer marketplace. Last week, the hostilities took a new turn when they spilled onto smartphone screens,reports Claire Cain Miller on Monday in The New York Times.
In the latest version of Apple’s iPhone software, which became available Wednesday, Apple removed two mainstay apps, both Google products — Maps and YouTube. The disappearing apps show just how far-reaching the companies’ rivalry has become, as well as the importance of mobile users to their businesses.
“It’s the two big kids kicking sand in the sandbox,” Colin Gillis, an analyst who covers Google and Apple for BGC Partners told The Times. “They’re now competing against each other with phones, with maps, with content, with search. They’re going head-to-head.”
Having its map service kicked off the iPhone has potentially significant consequences for Google, because the maps feature earns more than half its traffic from mobile devices, and almost half of that mobile traffic has been from iPhone users. Apple’s move strikes at the heart of Google’s core business, search, because about 40 percent of mobile searches are for local places or things.
But consumers may ultimately benefit as the increased competition could mean better maps in the long run”.
This is going to be a bloofest. Two powerful American monoliths competing globally. I wonder how the courts are going to handle this. This battle will not be like Apple-vs-Samsung. I’m sure there’s going to be an enormous amount of lobbying in Washington D.C. Speak out! What are your thoughts?