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Apple’s new iPad or iPad III  is blocking the sunlight from reaching all the other tablets.  It’s in the limelight due to the fact that almost all the units on sale have already been purchased by crazed Apple fans.  The iPad has reached the level of status symbol.  It serves as a barometer for financial stability.

On March 7, 2012 Apple displayed the iPad 3 which Apple is imply calling the “new iPad.”

The “post-PC revolution”is here and Apple as taken the lead.  The question now, was there really enough time an technology for a true evolution to exist between iPad2 and the New iPad.  Here’s the list of  features and specs so you could decide for yourself.

The display:

  • Retina Display( high-resolution display)
  • 9.7-inch screen
  • resolution is 2048×1536 at 264 pixels per inch


  • It is basically the same as the iPad 2 at 9.5 inches (241.2mm) and 7.31 inches (185.7mm) respectively.
  • The New iPad bit thicker and heavier, with a depth of 0.37 inches (9.4mm)
  •  weight of 1.44 pounds (652 grams). The 4G version rings in at 1.46 pounds (662 grams).

The brains:

  •  iPad has a quad-core GPU
  • Dual-core A5X custom chip

Other hardware:

  • VGA front camera for video conferencing
  • Rear 5-megapixel camera than can shoot HD video up to 1080p at 30 frames per second.
  • Apple’s 30-pin connector port
  • 3.5mm headphone jack
  • built-in speaker and mic.
  • Sensors include an accelerometer, gyroscope and ambient light sensor

Media formats:

“audio formats are HE-AAC (V1 and V2), AAC (8 to 320 Kbps), Protected AAC (from iTunes Store), MP3 (8 to 320 Kbps), MP3 VBR, Audible (formats 2, 3, and 4, Audible Enhanced Audio, AAX, and AAX+), Apple Lossless, AIFF, and WAV. As far as video formats, the new iPad supports H.264 video up to 1080p, 30 frames per second, High Profile level 4.1 with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; MPEG-4 video up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple Profile with AAC-LC audio up to 160 Kbps per channel, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; Motion JPEG (M-JPEG) up to 35 Mbps, 1280 by 720 pixels, 30 frames per second, audio in ulaw, PCM stereo audio in .avi file format.”


16GB – $499,

32GB version costing $599

32GB version costing $699.

4G LTE functionality will have to cough up $629 for the 16GB version, $729 for 32GB and $829 for 64GB.

Yes, the iPad now has a 4G LTE version as well with service available from AT&T and Verizon.

The market predictions are that Apple will maintain tablet market dominance in the Short Term but, low cost tablet segment will take 60% of the tablet market share by 2016.

 ABI Research says,

The media tablet segment has evolved as a dynamic landscape since its inception about three years ago, evidenced by the fact that there are currently more than 220 models in the market. While the Apple iPad remains the market leader in the media tablet segment, the buzz created by iPad has paved the way for more and more vendors to join the race, especially in the lower price segment. The market for sub-$400 media tablets is expected to see significant growth over the next five years, occupying more than 60% of the market share by 2016, while the market for the over $400 segment is expected to shrink.

According to Jeff Orr, group director, consumer research, “The majority of new entrant media tablet models have been in the sub-$400 segment that focuses on growth markets like India and China. The strong wave of growth in this segment over the next few years is expected to be driven by the adoption in emerging markets.”

Wide aspect display media tablets (nine inches and above) are still favored in the market and accounted for more than 75% of the total media tablet volume in 2011, which is mostly attributed to the Apple iPad 2. However, the trend in coming years is expected to be inclined toward display sizes between seven and nine inches as smaller-sized media tablets provide better portability options for end-users.

No longer considered the unprivileged elder cousin of media tablets, eReaders are also on an accelerated growth track, with more than 30 models currently available by major vendors. 2011 has seen a healthy 33% growth in the eReader market and the market for total shipments is projected to grow over 20% in 2012. “Availability of competing models increases options for consumers and will help to boost eReader adoption,” says research analyst Aishwarya Singh. “However, the slower pace of digitization of local content will be the key market inhibitor for adoption of eBook Readers, as well as media tablets, in the emerging markets.”

ABI Research’s new market data, “Mobile Internet Device Product Tracker,” tracks media tablet, netbook, UMPC, MID, and eReader releases from all major vendors.

It is part of firm’s Tablets, Netbooks & Mobile CE Research Service.

So is it a Hit or a Miss?  Marketing wise it’s a hit but as far as the product itself I feel that it’s a miss.  There isn’t any great difference between this one and its predecessor  the iPad2.    Your comments will be greatly appreciated.


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